Why Kiasu Foodies?

Kiasu Foodies is Singapore's leading deal sharing platform. With over 120,000 subscribers on Telegram and a million monthly impressions, we bridge the gap between undiscovered food deals and ever-hungry Singaporeans.

What is Telegram?

Telegram is an instant-messaging platform preferred by youths in Singapore. Think WhatsApp but better:

  • Preferred messaging platform by Singaporean millennials
  • Push-notifications enabled by default
  • Used daily for messaging, hard to miss

Our Reach

  • 120,000+ Telegram subscribers (check our detailed Tele stats here)
  • 20,000+ followers on Instagram, Telegram Community, and Facebook
  • 200+ new subscribers everyday
  • 40,000-100,000 average unique impressions per post (depending on duration of post)
  • 300-1,000 average click-through-rate


  • Average age: 22
  • 65% female, 35% male
  • Very targeted group of Singaporeans who love food deals

How you can work with us

We are looking for merchants who are open to:

  1. Providing an exclusive one-for-one deal, redeemable only by Kiasu Foodies Telegram subscribers.

The outlet, choice of item, and redeemable time-slots can be discussed. Ultimately, we want to have a deal that both makes our users happy, but also makes monetary-sense for you.

Examples of exclusive deals with Kiasu Foodies
Examples of exclusive deals with Kiasu Foodies

Why run an exclusive with us?

  • Grow your social media reach, as we enforce the requirement that users have to follow you on social media before redeeming the deal.
  • Get 2x, or even 3x the exposure. Longer-term partnerships with us mean that we feature your deal numerous times, unlike typical crowdsourced deals where we will only share it once.

What you’ll gain:

By reaching out to our subscriber base of over 120,000 hungry, deal-loving Singaporeans, we can help to...

  • Send many new customers your way. Deals featured on Kiasu Foodies almost always see long queues.
  • Rapidly increase your brand awareness, such as by pushing out any new outlets or product release.
  • Massively increase your social media presence.

But... don't take our word for it. Take a look at some of the merchants we've worked with and let the results speak for themselves.

Advertising Channels

1. Telegram

Kiasu Foodies is the largest Telegram channel in Singapore, with over 120,000 subscribers on our channel. Exclusive deals will be posted to the Telegram channel and are instantly pushed out to over 100,000 users as messages, which typically garner over 40,000 unique views within the first 24 hours, and up to 150,000 views by the time they expire (depending on the duration and virality of deal).

2. Instagram + Telegram/Facebook Community

Kiasu Foodies has over 15k followers on Instagram and an additional 6k community members on Telegram and Facebook. Exclusive deals with us are posted on the Instagram page when they go live, typically reaching 4,000-10,000 users. An Instagram story is also posted, typically reaching ~2,500 users in the first 24 hours.

So how much do you charge?

We don't. Exclusive deals make our users happy and help us to grow as a brand. All we ask for is a good deal.

Contact us

If this is of interest to you, fill up this form and we'll get back to you as soon as possible. If you have questions, you can also contact us at hello@kiasufoodies.com.

Merchants we've worked with

Gong Cha, Tsujiri, Bober Tea, Soi55, ParTea, Hollin, Standing Sushi Bar, Sakae Sushi, Tanuki Raw, Yogurtland, Merely, Pasarbella, Wheat

Not a food merchant?

We're happy to collaborate on any ideas that coincide with our vision of helping hungry Singaporeans. Contact us at hello@kiasufoodies.com if you're interested in working with us.

Brands we've worked with

Shopback, Burpple, Oddle, Eatsy, ChopeDeals, Fave, The Entertainer, Eatigo, SingSaver, Plum, Pelando, WhyQ, SDSA